جاري تحميل الدورة
Learn to use AI to understand your audience, plan content, and draft and test campaign variants, while keeping your brand voice and having a person approve everything before it is published.
2 modules6 lessonsTotal length 17m
Marketing teams in small and medium businesses are asked to produce a steady flow of posts, messages and offers with very little time. AI can speed up the groundwork: sorting customer feedback, suggesting content ideas and drafting alternative wordings of the same text. It cannot know your customers, your brand or your market the way your team does, so this course treats it as a quick assistant whose work always passes through a person.
Across two chapters you will learn to research an audience from real material, plan content around clear goals, write a brand voice guide the assistant can follow, draft campaign variants, test them fairly, measure what actually worked, and add a simple approval step before anything is published. The examples are hypothetical scenarios involving businesses such as a Muscat cafe, a Riyadh online shop and a Dubai consultancy.
Note: this is a sample course shown to demonstrate the platform; the full content is being prepared.
Replacing your team is not what this course aims at, and nobody can say for certain how marketing jobs will change. AI is good at producing many drafts quickly and sorting large amounts of text. It is weak at knowing what your customers truly care about, what is true about your business and what is appropriate in your market. The skills taught here keep people in charge of decisions, facts and final approval, and use the tool for the groundwork.
No. The lessons teach habits that work with any general-purpose AI assistant: how to give clear instructions, how to check the output and how to protect customer information. Tools change often, so the course teaches the method rather than a product.
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