1.The operating entity, definitions and scope
The عطاء platform at ataa.ai is owned and operated by شركة فكرة بلس للبحث والتطوير في مجال تقنيات التعليم ذ.م.م ش.ش.و — a company registered in Dubai, United Arab Emirates, and that company is your counterparty under this agreement. That is its registered legal name as written on its UAE trade licence, set here in Arabic because the licence carries no English rendering; “عطاء”, “منصة عطاء التعليمية” and ataa.ai are trade names the company operates under and do not denote a separate entity. The company is referred to below as “we” or “ataa”; its legal name and address are printed on every invoice issued to you.
- “The platform” means the ataa.ai website, its interfaces, apps, APIs and the streaming and email services attached to it.
- “Learner” means anyone who creates an account to buy or follow courses, or who subscribes to ataa Unlimited.
- “Teacher” means anyone who opens a teaching account and publishes and sells paid or free content through the platform.
- “Content” means video, attached files, quizzes, text, live sessions and everything else published inside a course.
- “Your content” means what you post: reviews, questions and answers, direct messages and reports.
These terms are read together with the privacy policy, the refund policy, the cookie policy and the content policy, all of which bind equally. A teacher’s commercial relationship with us is additionally governed by the teacher agreement; where the two conflict, the teacher agreement prevails on commercial matters alone — commission, payouts and balances — and these terms govern everything else.
2.Account eligibility and signing in
- You must have the legal capacity to contract to hold an account and buy for yourself. Anyone learning without it does so with a guardian’s consent, through their account and at their financial responsibility.
- There are exactly two ways in: email with a password, or signing in with Google. We do not use phone codes or sign-in links to open an existing account.
- Buying requires no prior registration — a valid email address you own is enough. If the address is new we create an account with limited capability, enough to watch what you bought; if it already exists we attach the order to that account and email you a claim link valid for twenty-four hours, and the account still opens only through its normal sign-in.
- Widening what your account can do — changing your email, opening a teaching account, listing your past orders — requires a verified email address.
- An account is personal and may not be shared, transferred or sold. Sharing your credentials so that somebody else can watch what you bought is a direct breach of these terms.
- You are responsible for keeping your password confidential and for everything done through your account, and must tell us at once if you suspect unauthorised access.
- Receiving payouts as a teacher requires a complete profile and bank details in the account holder’s own name; we may ask for identity documents before any large payout, and always before the first one.
We may refuse registration or close an existing account where its details prove false, where it was created to evade an earlier suspension, or where the registered name does not match the beneficiary on the bank account.
3.Acceptable use
In using the platform you undertake not to:
- Record, download or re-upload paid content, or share it outside the platform by any means, including messaging groups and file-hosting sites.
- Circumvent the video protection, use signed streaming links outside the platform player, or attempt to decrypt or extract content.
- Play a course on more than one device at the same time from the same account — the platform allows one playback session per account, and repeated overlap is treated as account sharing.
- Use automated tools to harvest content or user data, or send requests at a rate that harms the service, or exceed the published rate limits.
- Post unlawful, abusive or discriminatory content, content contrary to public morals in the GCC, or content that infringes a third party’s intellectual property.
- Impersonate a teacher, a member of staff or an official body, or claim an official association with ataa without written authorisation.
- Use the platform’s communication channels — questions and answers, direct messages — to promote outside services or divert students to another sales channel.
- As a teacher, buy your own courses or arrange sham purchases to inflate your sales figures or extract payouts. This is blocked technically and treated as fraud.
- Probe, breach or work around the platform’s security, or reach data that is not yours.
4.Prices and payment
- Prices are displayed and charged in one of eight currencies: SAR, AED, BHD, OMR, QAR, KWD, EUR, USD. Your displayed currency is chosen from your country and you can change it; the price recorded on your order is the price in the currency you actually paid in.
- The payment methods available to you are the ones shown on the checkout screen; they vary by currency, country and cart contents. We never hold your card number or security code: card details are entered with the payment provider and what returns to us is an encrypted token useless outside their system.
- Some payment methods do not support GCC currencies, so your order is converted to US dollars or euros at a rate that includes a small buffer, disclosed to you before you are handed to the provider; the invoice then shows both the order-currency amount and the amount actually charged.
- We never ask for a postal or billing address at any stage — the product is digital and nothing ships. We record the country of purchase alone, to set your currency and to prevent fraud.
- A purchase completes when the payment provider confirms it to us through a verified notification whose amount, currency and status we check against your order — not when you land on the success page. If you were charged and access did not open within an hour, contact support with your order reference.
- Once the purchase completes, access opens immediately and a sequentially numbered invoice is issued to your account and emailed to you.
- An order whose payment does not complete stays pending briefly and is then cancelled automatically, releasing any coupon used on it.
Access to what you bought lasts as long as the course remains on the platform: your right to watch survives the teacher raising the price or withdrawing the course from sale. If a course is withdrawn or held for review, its public page closes and the access of everyone who bought it is untouched. Coupons and offers are time-limited and may be withdrawn at any time, and are never applied retroactively to a completed order.
A teacher may update a course or re-record lessons in it; updates inside the same course reach you at no extra cost. A separate new course, however, is an independent product bought on its own.
5.The “ataa Unlimited” subscription
The subscription is a service distinct from buying courses: it lets you watch the courses included in it for as long as it runs. Some courses are excluded by their teacher’s choice, are labelled as such on their page, and remain available to buy individually.
- The subscription is available monthly or annually, priced per currency, and renews automatically at the end of each period until you cancel.
- There is no free trial. The first payment is due when you subscribe.
- If a renewal payment fails, access stays open for a grace period of 3 days during which we remind you to update your payment method; after that, access to subscription content is frozen until the payment is made.
- Cancelling takes two steps from your dashboard at any time, and your access continues to the end of the period you paid for, with no pro-rata refund of the remainder. Subscriptions are non-refundable.
- Existing subscribers keep the price they subscribed at; new prices apply to new subscriptions, and moving an existing subscriber to a different price happens only with thirty days’ notice.
- Cancelling or losing the subscription does not touch courses you bought outright — those remain yours.
6.Refunds
The refund policy is a separate document binding as strongly as these terms, and this is its substance: there are no automatic refunds on this platform. The 30-day window applies to individual course purchases only; subscriptions are non-refundable, in full or in part. For a course you bought, you may submit a refund request within 30 days of payment confirmation; a person reads it and decides case by case, and you receive the decision and its reason in writing. An approval returns the money to the same payment method, issues a credit note against your invoice, and ends your access to the course.
Nothing in these terms or in the refund policy limits your mandatory consumer rights under the law of your country of residence.
7.Publishing and selling: terms for teachers
Opening a teaching account is free and requires no subscription; our revenue is a share of each sale you make. You accept the teacher agreement when you open the account, and these are its core numbers exactly as the platform computes them:
| Item | Rule |
|---|---|
| Teacher share of each sale | 70% of the full sale price; the platform keeps 30% |
| Payment-provider fees | Borne in full by the platform, never deducted from the teacher share |
| Platform coupons | Taken out of the platform’s share first; the teacher share is computed on the price before the platform coupon |
| A teacher’s own coupons | Both shares are computed on the discounted price |
| Hold before a sale becomes payable | 14 days from the sale, as protection against refunds and chargebacks |
| Payout runs | Twice a month, on the 1st and the 16th, Riyadh time |
| Minimum payout | 200 UAE dirhams; every payout is made in UAE dirhams alone, whatever currency the buyer paid in |
| Teachers’ share of subscription revenue | 40% of each month’s net subscription revenue, distributed by completed watch minutes on each teacher’s courses |
| Cap on counted watch minutes | 2× the course length per student, per course |
| Answering student questions | 5 days per question |
- The teacher alone is responsible for owning the content they publish and for the rights in every element inside it: images, music, excerpts and any software shown.
- Courses publish first and are reviewed after; we may ask for changes or unpublish a course that fails our quality bar or breaches the content policy, stating the reason by email.
- An approved refund is deducted from the teacher’s balance and the platform commission on it is reversed at the same rate. If it lands after a payout, it is netted off later ones.
- Deleting a course is blocked while a single paid enrolment exists; it can be withdrawn from sale instead, and existing students keep their access.
- Closing a teaching account does not strip that teacher’s students of the courses they bought, as set out in the teacher agreement.
8.Intellectual property and reporting infringement
- The teacher remains the full owner of their content. We claim no ownership in it and take only a non-exclusive operating licence to host, transcode and stream it and to show excerpts when promoting it on the platform and our channels.
- Buying a course grants you a personal, non-exclusive, non-transferable licence to watch the content for your own learning. No rights of publication, modification, resale, commercial use or in-house corporate training pass to you.
- The ataa name, logo, visual identity and interface design are ours, and may not be used without written permission.
- What you post — reviews, questions and answers — stays yours, and you grant us a licence to display it on the platform and to quote an excerpt in limited marketing material.
- Certificates issued by the platform are records of completion, not accredited academic qualifications, and are verified by their serial on the verification page. Issuing one requires a complete name and a verified email address.
If you are a rights holder and believe content on the platform infringes your rights, the route is the copyright-takedown page (/takedown) or the address copyright@ataa.ai. What a notice must contain, and the standards content must meet, are published in the content policy (/content-policy).
| Stage | What happens |
|---|---|
| Receipt | We begin examining it at once, and within 72 hours the content has either been provisionally unpublished or the notice has been decided |
| Notice to the teacher | The teacher is told of the notice and of their right to file a counter-notice within 10 days; disputed earnings are frozen while it is examined |
| Infringement upheld | The content is withdrawn permanently, the position of anyone who bought it is decided, and a strike is recorded against the teacher |
| Repeat infringement | 2 upheld strikes suspend the teaching account and hold its payouts |
9.Rules for interaction on the platform
There are three channels of interaction on the platform: course reviews, the questions and answers inside a course, and direct messages between student and teacher. All three are plain text with no automatic links, and all three follow these rules:
- Respect for the other person is the basis of taking part: no personal abuse, no bullying, no hate speech on grounds of religion, nationality, race or sex.
- A review is about your experience of the course; it is no place for advertising, referral links, personal discounts or anything unrelated to the course.
- Do not post other people’s personal data or screenshots of private conversations, and never ask anyone for their sign-in or card details.
- Questions about payments, invoices and refunds go to support, not to the public question pages — that keeps your order data private.
- To report a violation: copyright complaints through the takedown page, anything else by writing to support@ataa.ai, where a person reads it and decides it.
Breaches are handled in steps: a warning, then hiding the offending content, then a temporary posting ban, then suspension. Serious breaches go straight to the strongest step.
10.Suspension and account closure
We may suspend or close your account if you materially breach these terms, if the account is used for fraudulent or unlawful activity, or on the order of a competent authority. We tell you the reason and the duration as far as we can, unless a legal consideration prevents it.
- A suspension over a payment dispute or suspected fraud is temporary, lasting until the examination ends.
- When a chargeback is raised on an order, a person on our team handles it with the payment provider. We do not suspend your access automatically while the provider considers it; if it is decided against us, access to what that order bought is ended, and if it is decided in our favour your access simply continues untouched.
- Closing your account at your own request does not cancel outstanding financial obligations and does not return money outside the refund policy.
- If your account is closed for a material breach, you lose access to the content you bought without compensation, unless the closure was our error.
- A deletion request is handled under the privacy policy: your personal data is anonymised and the financial record and invoices are retained for the period the law requires.
11.Service availability and outside services
We make reasonable efforts to keep the platform available around the clock, and we do not guarantee uninterrupted service. We may carry out maintenance announced in advance, and outages may happen beyond our control or through the providers we depend on for hosting, streaming, payments and email.
We reserve the right to change platform features or retire a minor one. If we retire a material feature your subscription depends on, we give at least thirty days’ notice and let you cancel without charge.
A course may contain links or tools run by others, and live sessions are held on approved external meeting platforms. We do not control those services and are not responsible for their content or policies; your use of them is governed by their own terms.
12.Disclaimers and limits of liability
The platform is a technical and commercial intermediary between teacher and learner. Educational content, its accuracy, quality and results are the responsibility of the teacher who created it, and we give no guarantee that a particular course will produce a specific professional, financial or academic outcome.
- We are not liable for indirect or consequential damages, such as lost profit, lost opportunity or moral damage.
- In all cases our total liability to you does not exceed what you actually paid on the platform in the twelve months preceding the event in dispute.
- Nothing in these terms excludes our liability for fraud or misrepresentation, or any liability that may not lawfully be excluded, and nothing limits your mandatory consumer rights.
- Medical, legal and financial content on the platform is general educational material and is not professional advice replacing a licensed specialist.
13.Governing law and dispute resolution
These terms are governed by and construed under the laws of the United Arab Emirates, including the electronic-transactions and consumer-protection regimes in force.
- Before going to court, both parties undertake to attempt an amicable settlement through the support team within thirty days of written notice of the dispute.
- If settlement fails, the courts of the Emirate of Dubai have jurisdiction.
- If you are a consumer resident in another GCC state, this clause does not deprive you of your mandatory rights before the consumer-protection authorities where you live.
14.Changes to these terms
We may update these terms as the service or the law changes. Formal changes take effect on publication, with the “last updated” date at the top refreshed. Material changes that touch your rights or your financial obligations are notified by email or in-product thirty days before they take effect.
Continuing to use the platform after a change takes effect means you accept it. If you do not, you may close your account before the effective date, and your access to what you already bought stays governed by the version in force when you bought it. Teachers are asked to accept a new version of the teacher agreement explicitly before continuing to sell.
15.General provisions and contact
- If a competent authority holds any provision of these terms invalid, the remaining provisions stay in force.
- Our failure to exercise a right is not a waiver of it.
- You may not assign your rights under these terms without our written consent; we may assign ours in a merger or acquisition, with prior notice.
- Formal notices are sent to your registered email address and are deemed received twenty-four hours after sending.
For questions about these terms, use the contact page, write to support at support@ataa.ai, or reach legal affairs at legal@ataa.ai. We reply within one working day.