Business Model & Pricing: How You Actually Profit
Why high sales leave nothing in the bank, and how to redesign pricing and cost structure.
What you will learn
- Compute unit economics for your product
- Find the hidden costs eating your margin
- Pick a pricing model that fits your market
- Raise prices with a communication plan
About this course
The most common founder question: we sell well but do not profit — why? Usually pricing and cost structure, not sales. We break down unit economics, build three pricing models against your own numbers in a ready spreadsheet, and cover tiers, subscriptions and how to raise prices without losing customers.
Course content
4 modules16 lessonsTotal length 3h 7m
Unit Economics4 lessons58m
- What each sale truly costsVideoPreview10:01
- Costing your own timeVideo1Preview17:50
- Payment fees, returns and shippingVideoPreview15:20
- The spreadsheet: entering your dataVideoAfter purchase14:51
Pricing Models5 lessons47m
- Cost-plus vs value-basedVideo1After purchase13:54
- Tiers and bundlesVideoAfter purchase15:32
- Subscriptions: when they fitVideoAfter purchase05:59
- Psychological pricing in the GulfVideoAfter purchase11:57
- Module quizQuizAfter purchase00:00
Pricing Services3 lessons45m
- Why hourly pricing punishes efficiencyVideo1After purchase17:57
- Three-option proposalsVideoAfter purchase10:22
- Monthly retainersVideoAfter purchase16:11
Raising Prices4 lessons37m
- Signs your price is too lowVideo1After purchase14:44
- The month-before communication planVideo1After purchase16:37
- Handling the pushbackVideoAfter purchase05:42
- Final assessmentQuizAfter purchase00:00
Requirements
- Three months of your sales numbers
- Intermediate spreadsheet skills
Who this course is for
- Store and service owners
- Freelancers pricing by the hour
- Product managers designing plans
About the instructor
Accreditation
- National Center for e-Learning
- CPD Certified
Accrediting bodies named on the certificate this course issues.
Frequently asked
Does it work for services, not products?
Yes — module three covers services: value-based pricing, packages and monthly retainers.
Does the spreadsheet work in Google Sheets?
Yes, it ships as xlsx and Google Sheets, and every formula used is supported in both.
Student reviews
- 5stars78%
- 4stars16%
- 3stars3%
- 2stars1%
- 1stars1%
Latest reviews
- فاطمة العجمي
فاطمة العجمي
25 July 2026
أسلوب التدريس مريح والصوت واضح جداً. حتى وأنا في السيارة أقدر أتابع وأستوعب.
- جواهر السبيعي
جواهر السبيعي
14 July 2026
سعرها أقل بكثير من قيمتها الحقيقية. أتمنى الاستمرار بنفس المستوى في الدورات القادمة.
- بشاير المري
بشاير المري
25 June 2026
الشرح بسيط وبلغة مفهومة، والأمثلة كلها من بيئتنا الخليجية مو مترجمة. هذي النقطة وحدها تستاهل السعر.
- غادة الزهراني
غادة الزهراني
20 May 2026
أسلوب واضح ومباشر. أعطيتها أربعة لأن الإيقاع سريع في الوحدة الثالثة واحتجت أرجعها مرتين.
- ناصر البقمي
ناصر البقمي
8 April 2026
شرح وافٍ وأمثلة واقعية. أتمنى إضافة وحدة متقدمة لمن خلص الدورة.
- سعود العتيبي
سعود العتيبي
18 February 2026
خلصتها بأسبوع وأنا مرتاح. أنقص نجمة فقط لأن بعض الملفات المرفقة تحتاج تحديثاً.
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