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Certificate of completion

Brand Identity From Zero

Build a complete identity for a real client: from discovery to a usable brand guide and clean handover.

4.9(431)2.3k students18 lessons2h 31mIntermediate
مريم الحماديInstructorمريم الحماديLast updated June 2026Course language — Arabic
Free previewWatch the intro

What you will learn

  • Run a discovery session that surfaces real needs
  • Build a colour system for print and screen
  • Pair Arabic and Latin typefaces
  • Design a logo that works at icon and billboard scale
  • Write an applicable brand guide
  • Hand over clean, organised files

About this course

A brand is not a pretty logo; it is a system that works on a billboard, a phone screen and a black-and-white invoice. We run a full identity project end to end — discovery, visual research, logo, colour, Arabic and Latin type — and give a whole module to the usually-skipped part: a brand guide a marketing team can apply without calling you.

Course content

4 modules18 lessonsTotal length 2h 31m

Discovery4 lessons45m
Building the Mark5 lessons50m
  • Sketch to vectorVideoAfter purchase17:21
  • Testing at small sizesQuizAfter purchase00:00
  • Bilingual lockupsVideoAfter purchase16:01
  • Mistakes that make a logo unusableVideoAfter purchase17:04
  • Module quizQuizAfter purchase00:00
Colour and Type4 lessons15m
  • A colour system, not a paletteVideo1After purchase05:53
  • Contrast and accessibilityFile2After purchase00:00
  • Choosing the right Arabic typefaceArticleAfter purchase04:43
  • Arabic–Latin harmonyVideoAfter purchase04:15
Application and Handover5 lessons41m
  • Applications: card to interfaceArticleAfter purchase05:19
  • Writing the brand guideVideoAfter purchase09:18
  • Organising and delivering filesVideoAfter purchase10:51
  • Presenting to the clientVideoAfter purchase15:02
  • Final assessmentQuizAfter purchase00:00

Requirements

  • Familiarity with vector tools
  • Illustrator, Figma or Affinity Designer

Who this course is for

  • New designers wanting a first identity project
  • Freelancers raising their rates
  • Owners who want to understand what they are buying

About the instructor

Accreditation

  • National Center for e-Learning

Accrediting bodies named on the certificate this course issues.

Frequently asked

Does it cover Arabic typography?

Yes — a full module on Arabic type selection, weight matching and harmony with the Latin face.

How long is the practical project?

Typically twenty to thirty working hours over four weeks, on a real client or a fictional brief we provide.

Student reviews

4.9431 ratings
  • 5stars
    93%
  • 4stars
    6%
  • 3stars
    1%
  • 2stars
    0%
  • 1stars
    0%

Latest reviews

  • عائشة المهيري

    عائشة المهيري

    26 July 2026

    أنصح فيها لكل من يبدأ من الصفر. تمشي معك خطوة بخطوة وما تفترض إنك تعرف شي مسبقاً.

  • فهد الوهيب

    فهد الوهيب

    22 July 2026

    بديت أطبق من اليوم الثاني وشفت نتيجة ملموسة قبل ما أخلص الدورة أصلاً.

  • عادل الحمد

    عادل الحمد

    8 July 2026

    محتوى مركّز ومباشر بدون مقدمات طويلة. كل دقيقة فيها معلومة تستفيد منها فعلاً.

  • أحمد الفضلي

    أحمد الفضلي

    25 June 2026

    شرح ممتاز ومنظم، والأسئلة الشائعة في نهاية كل وحدة جاوبت على كل شي كان في بالي.

  • روان العنزي

    روان العنزي

    2 June 2026

    أخذت دورات كثيرة في نفس الموضوع وهذي أول وحدة خلصتها للنهاية. الفضل لقصر الدروس وترتيبها.

  • يعقوب الصايغ

    يعقوب الصايغ

    4 May 2026

    من أفضل الدورات اللي أخذتها بالعربي. المحتوى مرتب والشرح واضح بدون حشو، وكل درس فيه تطبيق تقدر تسويه نفس اليوم.

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